Even without events like Secret Wars to boost its popularity, graffiti is making a name for itself with popular brand companies seeking the services of art collectives like Monorex to help promote his most up-to-date products. If companies want to target a younger crowd , the successful marketing and branding of a product is key.
Take Secret Wars, for example, one of the most creations sprung from the London-based company , Monorex. It is a dedicated street art event hosted in Shoreditch, east London, and is meant to showcase the art of approximately 16 artists from around the country, through the medium of a battle . Following in the path of previous battle events such as Jump Off and Throwdown (which are solely as for put in the shade boxing, rapping and break dancing), Secret Wars has stretched the concept of street art even further by using the event to broaden interest in graffiti and character art.
It is only recently that graffiti and the street art scene have been viewed as something more than purely an underground artistic movement. The image of the lone writer has been transformed from a deviant character to someone who should be showcased and promoted for their or their talents.
With graffiti becoming ever more desirable , some people believe that its eventual demise is inevitable. However, if the artists stay true to what graffiti is about then it should undoubtedly still prosper on an underground level even when the big brands move on to the next most recent craze. Graffiti is really as regards the art and that is how it will always be appreciated, no matter how desirable it gets.
With the emergence of street art collectives such as Cable Street, Scrawl Collective and Monorex, a niche has opened in the market for desirable graffiti. Almost every nighttime in London, a picture gallery space or bar is exhibiting the work out of an item-by-item graffiti creative person . From the world- famed to the newfangled and upcoming, it has never been easier to advertize your talents as an artist.
Designed like an FA Cup knockout rivalry, each consequence sees two artists chucked kayoed of the tourney . The nighttime has had so much astonishing feedback that near three-fold the identification number of artists consume requested to be knotty in serial publication 2 in of late 2007. Eve a European tour of duty is in the word of mouth . Although numerous attractive prizes are on offer, it is without a doubt the coveted title of Secret Wars champion that spurs the artists on and draws the crowds every month.
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