It is only lately that graffiti and the street art scene have been rated as something more than merely an underground artistic movement. The image of the lone writer has been transformed from a deviant character to someone who must be showcased and promoted for their or her talents.
Even without events like Secret Wars to boost its popularity, graffiti is making a name for itself with desirable brand companies seeking the services of art collectives like Monorex to help promote their most recent products. If companies want to target a younger crowd , the successful marketing and branding of a product is key.
Take Secret Wars, for example, one of the many creations sprung from the London-based business , Monorex. It is a dedicated street art event hosted in Shoreditch, east London, and is designed to showcase the art of approximately 16 artists from around the country, through the medium of a fight . Following in the path of prior fight events such as Jump Off and Throwdown (which are solely with regard to outstrip boxing, rapping and break dancing), Secret Wars has extended the concept of street art even further by using the event to broaden interest in graffiti and character art.
Designed like an FA Cup knockout competition, every outcome sees two artists chucked retired of the tourney . The dark has had such awe-inspiring feedback that virtually bivalent the act of artists make requested to be involved in serial 2 in of late 2007. Level a European enlistment is in the grapevine . Although many appealing prizes are on offer, it is without a doubt the coveted title of Secret Wars champion that spurs the artists on and draws the crowds each month.
With graffiti becoming ever more desirable , some people believe that its eventual demise is inevitable. However, if the artists stay a fact to what graffiti is regarding then it may undoubtedly still prosper on an underground level even when the big brands move on to the next most modern craze. Graffiti is really relating to the art and that is how it will always be appreciated, no matter how popular it gets.
With the emergence of street art collectives such as Cable Street, Scrawl Collective and Monorex, a niche has opened in the market for popular graffiti. Almost every Night in London, a veranda quad or blockade is exhibiting the ferment of an separate graffito creative person . From the world- far-famed to the recently and upcoming, it has ne`er been easier to advertise your talents as an artist.
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