It is only recently that graffiti and the street art scene have been thought as something more than merely an underground artistic movement. The image of the lone writer has been transformed from a deviant character to someone who should be showcased and promoted for his or her talents.
Take Secret Wars, for example, single of the many creations sprung from the London-based company , Monorex. It is a dedicated street art event hosted in Shoreditch, east London, and is designed to showcase the art of approximately 16 artists from around the country, through the medium of a battle . Following in the path of preceding fight events such as Jump Off and Throwdown (which are solely with reference to cap boxing, rapping and break dancing), Secret Wars has stretched the concept of street art even further by using the event to broaden interest in graffiti and character art.
Designed like an FA Cup knockout rivalry, each issue sees deuce artists chucked prohibited of the tournament . The Night has had such awing feedback that almost doubling the enumerate of artists deliver requested to be Byzantine in serial 2 in latterly 2007. Even out a European spell is in the grapevine . Although many attractive prizes are on offer, it is without a doubt the coveted title of Secret Wars champion that spurs the artists on and draws the crowds every month.
With graffiti becoming ever more popular , some people believe that its eventual demise is inevitable. However, if the artists stay true to what graffiti is re then it should undoubtedly still prosper on an underground level even when the big brands move on to the next most modern craze. Graffiti is really apropos the art and that is how it will always be appreciated, no matter how desirable it gets.
With the emergence of street art collectives such as Cable Street, Scrawl Collective and Monorex, a niche has opened in the market for desirable graffiti. Almost every Nox in London, a art gallery space or barroom is exhibiting the mould of an single graffito artist . From the world- famous to the Modern and upcoming, it has ne`er been easier to promote your talents as an artist.
Even without events like Secret Wars to boost its popularity, graffiti is making a name for itself with popular brand companies seeking the services of art collectives like Monorex to help promote his most up-to-date products. If companies require to target a younger pack , the successful marketing and branding of a product is key.
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