It is only recently that graffiti and the street art scene have been accounted as something more than just an underground artistic movement. The image of the lone writer has been transformed from a deviant character to someone whom must be showcased and promoted for their or her talents.
Take Secret Wars, for example, single of the many creations sprung from the London-based company , Monorex. It is a dedicated street art event hosted in Shoreditch, east London, and is meant to showcase the art of approximately 16 artists from around the country, through the medium of a battle . Following in the path of previous battle events such as Jump Off and Throwdown (which are solely re outperform boxing, rapping and break dancing), Secret Wars has extended the concept of street art even further by using the event to broaden interest in graffiti and character art.
With the emergence of street art collectives such as Cable Street, Scrawl Collective and Monorex, a niche has opened in the market for desirable graffiti. Almost each Nox in London, a gallery blank space or blockade is exhibiting the bring of an person graffiti creative person . From the world- notable to the recently and upcoming, it has never been easier to advertize your talents as an artist.
Designed like an FA Cup knockout competition, each consequence sees two artists chucked come out of the tournament . The dark has had so much amazing feedback that nigh two-base hit the issue of artists experience requested to be mired in series 2 in later 2007. Even out a European turn is in the line . Although many adorable prizes are on offer, it is without a doubt the coveted title of Secret Wars champion that spurs the artists on and draws the crowds every month.
With graffiti becoming ever more desirable , some people believe that its eventual demise is inevitable. However, if the artists stay true to what graffiti is in regard to then it should undoubtedly still prosper on an underground level even when the big brands move on to the next most modern craze. Graffiti is really regarding the art and that how it will always be appreciated, no matter how popular it gets.
Even without events like Secret Wars to boost its popularity, graffiti is making a name for itself with popular brand companies seeking the services of art collectives like Monorex to help promote his most up-to-date products. If companies require to target a younger crowd , the successful marketing and branding of a product is key.
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